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Soho Financial

Updated 2026-08-01 · 5,295 reviewed · 601 listed · Scored from 123 Google reviews · How we rank ›

5.0(123) 93 composite score See reviews on Google ✓ Google-verified
First Home Buyer LoansInvestment Property LoansCommercial & Business FinanceReverse Mortgage & Retirement FinanceMortgage Broker
Soho Financial
Services
First Home Buyer Loans, Investment Property Loans, Commercial & Business Finance
Reviews
123

What recent reviews say

From pre-approval through settlement, customers consistently report that Soho Financial simplifies what feels overwhelming into a clear, manageable path. The team responds quickly, explains options plainly, and handles the heavy lifting so buyers can focus on their purchase.

Their strength is matching borrowers to better rates while keeping them informed at every step. Staff actively reach out with updates and stay available after hours when needed. Clients who refinanced multiple properties or returned for investment purchases cite that same mix of efficiency and genuine care.

Praised for
  • responsive and proactive communication
  • made complex process feel simple and stress-free
  • genuinely supportive staff who go above and beyond
  • got better rates
  • available beyond business hours
responsive-communicationgot-best-rateexplained-clearlywent-above-and-beyondpersonalised-serviceprofessional-and-honestgreat-for-first-home-buyerssmooth-settlement
Best for: First home buyers and property investors wanting clear guidance and rates without the stress.

Strengths

  • proactive communication and timely updates
  • staff available after hours and weekends
  • consistently secure better interest rates
  • clear explanations and guidance through complexity

What reviews say by service

First Home Buyer Loans
Multiple clients praise clarity and emotional support through their first purchase; rates and pre-approval process highlighted as seamless.
refinancing
Customers refinanced multiple properties; team secured better rates on both occasions and kept clients informed throughout.
construction-loans
Fast turnaround settling land and construction loans within weeks, with knowledgeable guidance reducing stress.
Investment Property Loans
Clients returned for investment purchases after first home experience, citing same reliable service.

How it compares

  • Rated 5 against a 4.93 average across the 371 first home buyer loans businesses listed here.
  • Has more Google reviews than 73% of the businesses in this directory.

How we scored this

How We Score
Star rating 99
Review volume 91
Review recency 100
Review sentiment 81
Profile completeness 100
Verification 30

Rating breakdown

5
123
4
0
3
0
2
0
1
0

Common questions

Are they available outside normal business hours?
Yes. Reviewers note the team is available after hours and on weekends when needed for urgent matters.
How long does the pre-approval process take?
The team-approval letters are issued at short notice, allowing clients to move quickly on new property releases.
Can they handle fast-track settlements?
Yes. They settled a land and construction loan in weeks, and manage tight timelines for multiple property deals.
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Last updated 2026-08-01